As more organizations rely on Salesforce to manage communications, it’s important to clarify how email compliance and capacity work—especially regarding unsubscribe options and daily send limits.
Unsubscribe Buttons: Not Native in Salesforce Core Emails
Unlike many dedicated marketing platforms, Salesforce’s core email functionality (such as emails sent from Sales Cloud or Service Cloud) does not include a native, automatic unsubscribe button in every outbound email. While you can manually add an unsubscribe link to your email templates, Salesforce does not automatically insert a standard unsubscribe mechanism for you. This means that if you’re using Salesforce’s standard email tools (outside of Marketing Cloud), it’s your responsibility to ensure recipients have a clear way to opt out of future communications.
This is especially relevant given recent changes from email providers like Gmail and Yahoo, which now require a visible, one-click unsubscribe option for bulk senders—defined as anyone sending more than 5,000 emails per day. If you do not include this, your emails may be flagged or blocked by these providers.
Salesforce Email Sending Limits
Salesforce places a daily cap on the number of emails you can send using its standard email functionality. Each Salesforce organization can send up to 5,000 external emails per day. This limit applies to single emails sent through the platform and is counted per 24-hour period based on Greenwich Mean Time (GMT).
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External emails are defined as messages sent to addresses not associated with your Salesforce Contacts, Leads, or Users.
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If your organization needs to send more than 5,000 emails daily, you must consider an alternative solution, such as Salesforce Marketing Cloud or a third-party email service provider.
Key Takeaways
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Salesforce’s standard email tools do not automatically provide an unsubscribe button; you must add this manually to comply with anti-spam regulations and email provider requirements.
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You are limited to 5,000 external emails per day using Salesforce’s core email features.
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For higher volumes or more advanced compliance features (like automated unsubscribe management), consider Salesforce Marketing Cloud or integrating with a dedicated email marketing platform.
If you have questions about setting up compliant email templates or need to scale your email outreach, our team can help you find the right solution for your Salesforce environment.
