And why your Family Business Should Too....From Excel chaos to “alright, alright, alright” organization in one afternoon.

Matthew McConaughey is a global superstar… but at the end of the day, he’s still a one-man small business with massive-ticket deals.

Brand partnerships, movie studios, tequila companies, speaking gigs, charity foundations — and yes, like most of us, he probably started with Excel spreadsheets and his phone’s calendar.

Then one day he said, “This ain’t working anymore,” and moved everything into Salesforce.

Here’s exactly how he’d use the six core objects (and how hundreds of family-owned businesses across the country are doing the exact same thing right now):

• Leads → That random text from Woody Harrelson: “Wanna do another movie?” Instantly becomes a Lead titled “Multi-Billion Dollar Blockbuster Idea.”
• Contacts → Woody, Reese, his agent, the brand manager at Lincoln — now with birthdays, kids’ names, favorite bourbon, all in one place.
• Accounts → Production companies, Pantalones Tequila, j.k. livin foundation, the university he’s keynoting.
• Opportunities → The actual movie deal — dollar amount, close probability, next steps, projected date.
• Cases → “Warner Bros just dropped out — we need a new studio yesterday!” → Open a Case, assign it, track it, solve it.
• Activity → Every email, call, text, and voice note automatically logged next to the right person (Gmail or Outlook integration does the heavy lifting).

One click turns a Lead into a Contact + Account + Opportunity. One problem pops up → open a Case → keep the deal alive. Zero chaos. Total control.

And it’s not just for celebrities.

The second-generation plumbing company, the boutique fitness chain, the specialty coffee roaster, the landscaping empire — every family business that outgrew spreadsheets faces the exact same mess.

We’ve been cleaning up that mess for family-owned companies for over 30 years.

We’ll set up Salesforce the way it should be, then connect it to QuickBooks, NetSuite, Xero, Sage — whatever you already use — so nothing ever falls through the cracks again.

Ready for your own “alright, alright, alright” system?

Click below and claim your FREE 15-minute Salesforce Audit (We’ll build you a custom roadmap — no jargon, no pressure, no cost.)

P.S. Matthew isn’t on our client list… yet. But your family business could be.

Spots this month are limited — grab yours before they’re gone.

Click HERE to book your FREE Consultation NOW